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Create a website that will be of interest to your target audience and urge your visitors to take the action you desire.
The most important step toward how to make a website successful, will be to target it for one particular topic.

Select relevant keywords and phrases for each web page. You should use your keywords a few times within your web page, as this will enable the search engines to determine what the website is about.

When you begin adding your content, it is very important that you use the heading and sub title tag with your main title at the top of your webpage.

Be sure to include meta tags between the head tags of your webpage. Search engines will display this description in the search results.

The best display is a web page with a white background and black text, as this will make the text easy to read. Crazy backgrounds will make the text hard to read. Be sure to use a font for your text that is easily read and large enough. Basically, keep it simple, avoid the fancy stuff. Flashy graphics are annoying and so are a sea of banners. Basic also makes loading time quick and limits lagging while images and graphics load.

Be sure to include navigation links on every page, preferably in the same spot on each page, and near the top.

Be consistent with your design and layout. Mixing these can be distracting.

Spelling is very important, so check it over several times for errors, and look for any broken images or links.

Basic pages that should be on every website include: What Your About (your company information,telephone,address, email, etc.), Privacy/Terms/Disclaimer, a combination page, or separate (protects you), Site Map (for the search engines)

Perhaps a feedback form, blog post with enabled comments, ezine subscription form, etc., can be included.

Test the look of your website in “Any Browser” to see how it looks in different browsers.

Comments (1)

Every day, we open the browser, look at new opportunities and find new web sites, ezines and affiliate programs. We scan hundreds of ads, articles and click to new sites.

Perhaps you have your own particular rules set up to follow when you are surfing/browsing the web. I collected certain items to check off before I sign up/submit my information to others.

I always look for contact information. For example: An email, a telephone number, an address and a name.

I ask questions and wait for an answer before I hit submit.

Look for a privacy policy or ask for one. [ This will often give you vital information, such as the length of time in business and credentials.]

Look for excessive spelling errors. An occasional error is normal and can be easily missed and is not something to be   excited about.

If it is an ezine I am subscribing to, I ask for a complimentary copy or check out the archive if they have one.

Page load time is important… If it takes too long to load, we all move on. [An important note: Update your browsers - old browsers do not always display properly and often hang. This is not the web sites fault.]

Easy navigation. Can you find everything without reloading, and clicking the back button a zillion times?

Readable pages… fonts and backgrounds

Oodles of reading may indicate a scheme – do they go around in circles repeating themselves? [This one really ticks me off!] Then scroll way to the bottom of the page… and WHAM..here is where you PAY that outlandish price.

Payment options – go for your gut feeling. I offer PayPal but there are others. Often a business simply is not large enough to offer credit card payment, this does not mean they are not reliable!

Can this business provide a reference if asked?

Outdated links, or broken links indicate updating of site irregularity.  These are just a few points to help you make up your own mind Before you hit Submit.

Comments (0)

Link cloaking refers to hiding your web/affiliate links from website visitors. This is done by redirecting from one link to another, hiding the destination link from the web page visitor.

If you are promoting a product as an affiliate, you would be using your affiliate link to send visitors to that web page. Visitors can easily see that the link is an affiliate link and prefer going to the website directly. Link cloaking hides the affiliate(s) link and replaces it with a tidy, short URL.

Affiliate commissions can be easily stolen. This is done by substituting the original link with the new affiliate id. Link cloaking hides the affiliate id from the visitor, and thus can prevent your commissions from being stolen.

It is also easy to track your links and obtain traffic statistics by using cloaked URLS/LINKS

Another reason for cloaking is probably become one of the most common complaints that most ISPs face when someone complains that their bulk emails from a marketing campaign or a newsletter/ezine are blocked out as spam. This can cause problems for the the person(s) and their ISP as well.This problem may result in blacklisting from ever mailing again and the chances of the end users marking your emails as spam are pretty good.

Spam filters are the ones responsible for this action. Even legitimate mails get lost in the process.

So, when you are in a position in which spam filters have blocked you out, the first step that you should take is to check if you have gotten a report from the domain that you were mass mailing to. Some filters will actually send you back a mailing stating that your activity seemed like you were spamming and are now blacklisted. The site will also give you the option of getting yourself delisted.

Spam filters are a fact of life and the chances of blacklisting are quite good, unfortunately. One good remedy for this is not to mail at domains but rather to mail to webmail accounts.

A good link cloaker is Tiny Url, and free to use. http://www.tinyurl.com